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“61% of Americans want their doctors to have an established personal brand."
New Era of Social Media
Marketing for plastic surgeons, dermatologists and cosmetic dentists is at a pivotal point where it’s shifting away from the traditional billboards, and diving head first into content marketing. Especially with short-form video and personal brand building. The good old before & after photos don’t do the trick anymore - your audience wants to know who you are, how your practice looks like, who’ll be greeting them at the office for consultation, everything. Patients these days are becoming pickier at choosing their cosmetic doctors because the abundance of information they have access to. They’ll check your Instagram, TikTok, website and YouTube before even consider booking a consultation with you. Your social media is where your new patients form their first impression of your practice.
If you want consistent flow of new patients and returning regulars, you’ll need authentic personal branding not only to attract the right patients but also to attract top talents/employees to provide the best patient experience.
So if you still think social media is just for the younger generation, think again. While you're sleeping on social media, your competitor a block or a town away is putting out content day in day out, building up their brands and getting thousands of eyeballs on their content even when they're asleep. Branding only gets easier as time goes on. When you build up celebrity status personal brand, patients come to you with their minds made up already - they have consumed hours of your content and they want you to be their doctor.
If you are only posting images and graphics,
You're missing out on massive opportunity...
- Instagram, TikTok and Youtube, are all prioritizing short-form video.
- Youtube has 1.5 billion monthly Youtube Shorts viewers watching 30 billion Shorts clips PER DAY.
- Tiktok is reaching 1.5 billion+ monthly in Q4 2022.
- Instagram Reels makes up 25% of time spent on the platform.
We’re going to build your celebrity personal brand via our SIGNATURE 5-step process
Step 1
Personalization
Before creating content, we need to know everything about you - your practice, operation, your value, business vision, and your passion.
Step 2
Ideation
We customize your content direction and refine your branding if needed.
Step 3
Sampling
We create samples of video and graphic to review together. Once the creative direction is agreed upon, we'll proceed to the next step.
Step 4
Implementation
Now we execute creative direction while keeping track of what's working and what's not. This is a learning phase so we can make the correct adjustments if needed.
Step 5
Elevation
Analyze performance data to optimize creative direction and make adjustments to posting times, topics, trends, audio and call-to-action.
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What you will walk away with:
- New patients inquiries organically via social media
- Attract quality patients through quality content
- Clarity on your voice and branding
- Gain confidence in your vision
- Celebrity brand to use as procedure pricing leverage
- Consistent growth on Instagram, TikTok and Youtube
Investment
Add-On: Social Media Management
$1,000/Month
Available for Essence or Booster at checkout.
